Seems to be a step in the right direction, such as Great Britain, the entire big companies they give away $ 390 million, the discount coupons. These will help you get cheaper healthy options such as wholegrain rice, fruit and vegetables shoppers.
But is this new system really points to the fact that a large company and the food industry are starting to back to healthy eating instead of profits?
The Government certainly think so. Health Secretary, Andrew Lansley described in the system than:
An example of how Government is excellent, the media, industry and retailers can work together to help Families to be healthy. A healthy option is not always the cheapest option, so it is really an important step to be able to offer £ 50 healthier food, beverages and behavior.
Reuters, five million coupons to him, each of the £ 50 (approx. $ 77) that distributes:
As well as the world Weekly News: three millionAsda (Wal-Mart subsidiary): one million millionCommunity groups:Vouchers offer money off a particular brand, including:
Kellogg, Unilever, Nestle, Baker Mars, Warburtons and frozen food brand Bird's eye, as well as some Asda on own-goods and trainers urheilullista retailer JJB Sports.
Some commentators expressed doubts as to whether the information behind the backing of Tim Lang, Professor of food policy, BBC London City University, that is to say, with the industry's motivaatioita:
Is a public health strategy? No, it is the company's pivotal role in developing the protection.
The system Change4Life carried out jointly with the Government's campaign as part of their "large Swapathon".
Stimulates food discount coupons may be healthier choices? Large companies must be able to share these? Or should the Government be financed using the coupons?
Image credit: Jenny Downing
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